W.E.E is a holdings company that owns several companies and funds, all with the mission of economic equity through business. W.E.E believes the future of the US economy as a power player internationally will be dependent on the inclusion of the brain wealth and unique lived experience of the historically underinvested demographics of the nation.
W.E.E. believes that economic equity is the key to continued growth of the US economy. It’s our thesis that investing in the underinvested or domestic emerging markets of the US economy by allowing access to the traditional business, investment, and leadership vehicles and tools for growing the economy and wealth will not only close wealth gaps, it will create solutions that solve the systemic inequities that exist in our society.
The New Community Transformation Fund- Denver
The Greenwood Development Fund
The Daily Boss Up
The Executive Chair
Danielle Shoots is an unapologetic warrior for equity and inclusion. A brilliant business mind, she is rare in her deep understanding of how economic inequities drive the resulting causal inequities like access and quality of health care, affordable housing and home ownership, access and completion of secondary education and so many more. Danielle is unique in her understanding of the economic systems and how they are leveraged to uphold bias in the system and how they can also be leveraged to eliminate bias.
She has taken on the philanthropic and investment communities challenging them to use the tools of wealth building to increase investments in marginalized, undercapitalized people and communities. She fundamentally believes that access to the economic code of the United States, if given to everyone, is the key to systems change. From home ownership, to venture capitalized businesses that create eight times more jobs, she believes if we focus on using wealth building tools rather than charity to create systems change, it will drive a reduction of inequities while also sparking additional untapped economic growth.
Named after the Greenwood District of Tulsa Oklahoma that housed Black Wall Street, the Greenwood Development fund was launched by Danielle Shoots. The goal is to grow BIPOC real estate investors through a shared ownership model. Investors can purchase shares of the company and the company purchases real estate on behalf of shareholders. Real estate investments are then rented in a rent to own model growing home ownership on the back end. Programming for renters includes credit repair and, savings support, financial and investments literacy training. The Greenwood Development executive team is made up of 100% BIPOC individuals. 75% of the shareholders are people of color or women.
The Daily Boss started as a digital leadership coaching platform targeted and underrepresent leaders across every stage of their career. The subscription model sends daily leadership and life coaching, encouragement and tactical practices via text messages to subscribers in four countries
NCTF-Denver is a $50 million dollar venture capital fund focused on early stage investing in Black, Indigenous and POC founded, owned and operated high growth companies. With investments of $500-$1,000,000 for first round companies, NCTF- Denver is the only equity investment vehicle of it’s kinds run by a person of color with a target of diverse and underinvested founders. The NCTF-Denver team and Investment committee are made up of 100% people of color from around the country.
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